THE RED HOUSE
ABOUT US
Professional Experts at your Disposal
At THE RED HOUSE, we are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. Our store in Gibraltar is recognized as an Official Rolex Retailer as we only sell guaranteed Rolex timepieces.

SERVICE CENTER
The Red House since 1897
The firm formed by William Serfaty in 1897 has been a distributor and service centre for mechanical products from the start. The founder’s objective was to bring the latest in useful technology to Gibraltar. Quality was his watchword.


THE FIRM
Rolex since 1937
William Serfaty & Co. has been the distributor and service centre for Rolex watches in Gibraltar since 1937, the date of the first of these advertisements. Throughout its history the firm has adapted its working practices, its infrastructure, and the products it has sold and serviced, carefully keeping to its founder’s criterion that quality is the prime consideration.
At Rolex, perfection is in the details.
This is only Rolex Retailer in Gibraltar that is allowed
to sell and maintain a Rolex
THE FIRM
Experience a Rolex
Nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort and simply the feel of a Rolex watch. Visit us at THE RED HOUSE and we will guide you through the range of Rolex models, and advise you on the technical aspects of Rolex watches to help you find the watch that was made for you.




THE FIRM
The Rolex service Procedure
With many years between services, your watch deserves the most exacting attention. During servicing, each movement is completely overhauled and each case and bracelet is meticulously refinished to restore its lustre. Timekeeping accuracy and water-resistance are rigorously tested to guarantee the level of quality and reliability you naturally expect from a Rolex watch.
This is the only official Tudor Retailers in Gibraltar that is allowed
to sell and maintain a Tudor
THE FIRM
Experience a Tudor
With many years between services, your watch deserves the most exacting attention. During servicing, each movement is completely overhauled and each case and bracelet is meticulously refinished to restore its lustre. Timekeeping accuracy and water-resistance are rigorously tested to guarantee the level of quality and reliability you naturally expect from a Rolex watch.


Around The Red Collection Jewellery
lies perfection


THE FIRM
The Red Collection Jewellery
Opening hours
The Red House
68-70 Main Street – PO Box 63
GIbraltar GX11 1AA
- Monday 10:00am – 6:00pm
- Tuesday 10:00am – 6:00pm
- Wednesday 10:00am – 6:00pm
- Thursday 10:00am – 6:00pm
- Friday 10:00am – 6:00pm
- Saturday Closed
- Sunday Closed